Bordeaux

Précis

  • Largest producer of AC wine in France
  • The region is polarised…
  • Top estates fetch good (yet varying) money for their wine, which they can easily sell each year
    • The wine is very good, but they represent a small proportion
  • Cheaper wine (vast majority) is in many ways in crisis:
    • Lots of cheap wine that is OK at best and lots doesn’t sell
    • Needs to step up in quality which it has been addressing in recent years
    • Most négociants think the future is in brands but don’t have the money to launch them
  • Another problem is that Bordeaux needs ageing to show best; no immediate fruity appeal unlike New World wines
  • Many traditional négociants have merged or been taken over as more Chateaux bottle their own wine (mobile bottling lines common) and, as times are tough,
  • Some are now little more than brokers

Bordeaux Pages

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